Marketing Operations Manager

Bailey Nelson is looking for a forward thinking Marketing Operations Manager to join our dynamic Sydney Support Office.

At Bailey Nelson, we’re all about changing how our customers see the world and how the world sees them. We are a tight knit bunch of down to earth individuals who constantly look for ways to improve on everything we do, every day. 

We believe our team is the secret to our success. Our people and the interactions we have with one another and with our customers are what defines the essence of who we are, and why we are fast becoming the smarter choice in eyewear for our customers.

Bailey Nelson is rapidly expanding, adding around 15 new stores per year to our current 115 stores across three countries - Australia, Canada and New Zealand.

About the role 

We’re looking for a Marketing Operations Manager to oversee the execution of our marketing initiatives across all channels. You’ll play a key role in ensuring campaigns run smoothly, the brand is represented consistently and marketing objectives are delivered on time and on budget. This role works closely with multiple teams, from design to digital and requires strong project management and collaboration skills.

Some of your Key Duties & Responsibilities

• Marketing Setup & Promotional Calendar: Plan timing and detail of promotions and campaigns. 
• Campaign Execution: Execute go-to-market campaigns across all channels, including in-store signage (VM / windows / mid-shelf), website and socials.
• Brand: Manage photoshoots and the Brand Platform, ensuring look & feel and tone of voice are consistent.
• EDMs: Plan and manage timing and content of email campaigns.
• Social Media & Influencer Programs: Execute campaigns across all channels and manage influencer programs.
• Performance Marketing: Oversee digital advertising to drive exam bookings and traffic.
• CRM: Support customer relationship management, customer journeys, and retention programs.
• NSO’s (New Store Openings): Develop pre-opening marketing plans, including giveaways and launch events.
• Website: 
• Health Fund Partnerships: Manage relationships and marketing opportunities across partner channels.
• Marketing Budget: Oversee global marketing budget management.
• Store Design & Brand VM: Work closely with the Design Manager to ensure brand standards in-store.

What We’re Looking For:

• Strong project management and organisational skills
• Team Leadership
• Experience across multi-channel marketing campaigns
• Ability to work collaboratively with cross-functional teams
• Attention to detail and strong execution skills
• Knowledge of CRM, digital advertising, and social media management
  
• Ability to work in the office minimum 4 days per week

Who you are:

• You are smart, creative, and full of ideas to grow the brand, build awareness, and drive traffic.
• You are a strategist - you will take our Marketing calendar and turn it into Ad campaigns whilst keeping experimentation and multivariate testing at the heart of your proposals.
• You love being hands-on - especially when you need to work with pixels, audience segments and landing pages.
• You are not afraid to experiment - you think outside of the box when it comes to growth strategies and new acquisition channels. You like the idea of utilising small test budgets to efficiently and quickly discover insights.
• You are data-driven - with solid numerical examples for analysing user behaviour and pivoting your campaigns.

• You understand budgets and know-how to balance customer growth with cost and retention rates in order to maximize return on investment and value for spend.
• You are a thought leader who enjoys sharing your knowledge and keeping across the latest trends and insights into the digital landscape.
• You are a team player - you will be in a tight-knit environment with the Digital, Marketing and Graphic Design team. 

What are you waiting for? Frame your future and apply now!

Bailey Nelson is committed to creating a workplace that is diverse, inclusive, and welcoming to all. We welcome applicants from all backgrounds and identities regardless of age, sex, ethnicity or sexual orientation and we pride ourselves on our teams being as diverse and dynamic as our valued customers.