Empowering Women. Transforming the World.
Before it was called Activewear, Lorna Jane imagined it, designed it, and defined it creating a movement that redefined how women move, dress, and live.
Today, we lead with purpose creating elevated Activewear that supports movement, confidence, and modern life. Guided by conscious design and an active spirit, we believe in the power of women to create change that goes far beyond what they wear.
At Lorna Jane, you don’t just join a brand - you help lead what’s next.
The Opportunity
As we grow our presence in China, we're looking for a driven, culturally fluent marketing professional to help lead that journey.This is a rare dual role part brand builder, part commercial operator. You'll develop and execute marketing campaigns tailored to the Chinese market, ensuring the Lorna Jane story lands with resonance, relevance, and impact.
Based in Brisbane at our HQ you will work closely with our marketing team and our China GM. You will act as the vital bridge between two markets translating a world-class brand into culturally compelling campaigns that drive awareness, engagement, and sales growth.
What You’ll do
Develop and execute marketing campaigns tailored to the Chinese consumer
Localise brand messaging, product stories, and content for cultural relevance
Identify seasonal, cultural, and commercial opportunities in the China market
Support conversion of brand awareness into revenue across digital, e-commerce, and retail channels
Monitor trends in Chinese retail, consumer behaviour, and competitive activity
Provide strategic insights and recommendations to leadership
Collaborate with Australian marketing teams to ensure campaigns translate effectively
Leverage China-relevant digital platforms to drive brand growth
Why You’ll Love Working With Us
Be part of a globally recognised brand that empowers women.
Enjoy a year-round wellbeing calendar with activities designed around our Move, Nourish, and Believe Active Living philosophy.
Make a meaningful impact through genuine growth and career progression, with opportunities to expand your creative and leadership influence.
Work in a collaborative, creative environment where your ideas shape outcomes and your contribution truly matters
Exclusive staff discounts and time off on your birthday.
About You
Fluent in both Mandarin and English written and spoken
Proven ability to translate Western brand positioning for Chinese audiences
Experience in marketing, brand, or commercial roles with a China market focus
Strong understanding of Chinese digital platforms and consumer behaviour
Commercially minded you connect marketing activity to business outcomes
A confident communicator who builds trust across cultures and time zones
Results-oriented, resilient, and personally accountable
Energised by brand purpose and motivated to grow something meaningful
Think this sounds like you?
If you're passionate about active living and ready to help shape Lorna Jane's future in China, we'd love to hear from you.